Behavioral Economics creates a context of choice and nudges consumers to make purchase choice in certain desired way beneficial to consumer or seller. Such as keeping the fruits at the eyesight level or keeping them at the checkout lanes, such that consumers feel compelled to behave in certain way that is purchase the good, even if buying a fruit may not be part of the grocery list, of the consumer.
With advance technology such as Artificial intelligence, that can read your emails, keep track of your daily routines, health , sleep and even heart beats, takes the nudge theory to further extreme making it appear to be intrusive than restorative.
This blog discusses, is AI can be really that intrusive or its a tool once mastered can aid to self-improvement of human behavior ?
In my opinion, if put to good use, AI has tremendous benefits in improving human life and enforce or nudge ourselves into making good choices. AI in fitness app can constantly remind us to complete the steps or AI in weight loss app can read the grocery list and can replace the items with healthy alternatives. AI can remind you to get prescription filled or remind you pay the bills on time.
AI can be perceived super intrusive if they know everything about your behavior pattern curbing spontaneity and human touch. AI code reading your emails and adding adds to posts is annoying which has a counter effect of not wanting to read the post itself. In such case AI actually nudges not to continue reading with the post or devalues the actual primary digital product itself.
In such case AI has an exactly opposite effect than the nudge theory intends to achieve. AI and Behavioral economics can be modeled to enforce self-correcting behavior in human, yet the current usage is more focused on distracting consumers into buying junk items which ultimately results in purposeful waste in long run.
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